Turkcell

Designing dance, move and discover experience zones.

Expertise
User Research
Usability Testing
Structural Design
Visual Design
Interior Design

The challenge

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Our process

The challenge

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Our process

The challenge

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Our process

The challenge

Create a life-led and localised store experience.

Create a life-led and localised store experience.

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Create a life-led and localised store experience.

Create a life-led and localised store experience.

Create a life-led and localised store experience.

Create a life-led and localised store experience.

Create a life-led and localised store experience.

Turkcell wanted their brand/store to feel more localised, using a unique experience that was non-standardised. They wanted a concept that was less focused on technology but more on life.

Turkcell wanted their brand/store to feel more localised, using a unique experience that was non-standardised. They wanted a concept that was less focused on technology but more on life.

Create a life-led and localised store experience.

Turkcell wanted their brand/store to feel more localised, using a unique experience that was non-standardised. They wanted a concept that was less focused on technology but more on life.

Create a life-led and localised store experience.

Create a life-led and localised store experience.

Turkcell wanted their brand/store to feel more localised, using a unique experience that was non-standardised. They wanted a concept that was less focused on technology but more on life.

Our process

Create a life-led and localised store experience.

Turkcell wanted their brand/store to feel more localised, using a unique experience that was non-standardised. They wanted a concept that was less focused on technology but more on life.

The challenge

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Our process

The challenge

An experience store integrated with the culture and spirit of the street.

An experience store integrated with the culture and spirit of the street.

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An experience store integrated with the culture and spirit of the street.

An experience store integrated with the culture and spirit of the street.

An experience store integrated with the culture and spirit of the street.

An experience store integrated with the culture and spirit of the street.

An experience store integrated with the culture and spirit of the street.

An experience store integrated with the culture and spirit of the street.

An experience store integrated with the culture and spirit of the street.

An experience store integrated with the culture and spirit of the street.

Our process

An experience store integrated with the culture and spirit of the street.

The challenge

Overflow of the street into the store:

Overflow of the street into the store:

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Overflow of the street into the store:

Overflow of the street into the store:

Overflow of the street into the store:

Overflow of the street into the store:

Overflow of the street into the store:

Our design was aimed at immersing the customer into the culture of historical Taksim, Beyoğlu with access to the touchstone of this particular neighbourhood, the trams of Istiklal Avenue, within the store. The original posters of all the shows, festivals and events sponsored by Turkcell were displayed throughout the store; reflecting the brand’s endorsement of art and culture

Our design was aimed at immersing the customer into the culture of historical Taksim, Beyoğlu with access to the touchstone of this particular neighbourhood, the trams of Istiklal Avenue, within the store. The original posters of all the shows, festivals and events sponsored by Turkcell were displayed throughout the store; reflecting the brand’s endorsement of art and culture

Overflow of the street into the store:

Our design was aimed at immersing the customer into the culture of historical Taksim, Beyoğlu with access to the touchstone of this particular neighbourhood, the trams of Istiklal Avenue, within the store. The original posters of all the shows, festivals and events sponsored by Turkcell were displayed throughout the store; reflecting the brand’s endorsement of art and culture

Overflow of the street into the store:

Overflow of the street into the store:

Our design was aimed at immersing the customer into the culture of historical Taksim, Beyoğlu with access to the touchstone of this particular neighbourhood, the trams of Istiklal Avenue, within the store. The original posters of all the shows, festivals and events sponsored by Turkcell were displayed throughout the store; reflecting the brand’s endorsement of art and culture

Our process

Overflow of the street into the store:

Our design was aimed at immersing the customer into the culture of historical Taksim, Beyoğlu with access to the touchstone of this particular neighbourhood, the trams of Istiklal Avenue, within the store. The original posters of all the shows, festivals and events sponsored by Turkcell were displayed throughout the store; reflecting the brand’s endorsement of art and culture

The challenge

Dance, Move and Discover

Dance, Move and Discover

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Dance, Move and Discover

Dance, Move and Discover

Dance, Move and Discover

Dance, Move and Discover

Dance, Move and Discover

Turkcell wanted a store design concept that could showcase a large range of products in an exciting and engaging way. With that in mind, we created an experience-based store, integrated with the street spirit, comprising of three main zones, where customers can easily interact with the products. The 'Dance' and 'Move' experience zones allow customers to try sports and music products. In the 'Discover' zone, customers can experience IoT products.

Turkcell wanted a store design concept that could showcase a large range of products in an exciting and engaging way. With that in mind, we created an experience-based store, integrated with the street spirit, comprising of three main zones, where customers can easily interact with the products. The 'Dance' and 'Move' experience zones allow customers to try sports and music products. In the 'Discover' zone, customers can experience IoT products.

Dance, Move and Discover

Turkcell wanted a store design concept that could showcase a large range of products in an exciting and engaging way. With that in mind, we created an experience-based store, integrated with the street spirit, comprising of three main zones, where customers can easily interact with the products. The 'Dance' and 'Move' experience zones allow customers to try sports and music products. In the 'Discover' zone, customers can experience IoT products.

Dance, Move and Discover

Dance, Move and Discover

Turkcell wanted a store design concept that could showcase a large range of products in an exciting and engaging way. With that in mind, we created an experience-based store, integrated with the street spirit, comprising of three main zones, where customers can easily interact with the products. The 'Dance' and 'Move' experience zones allow customers to try sports and music products. In the 'Discover' zone, customers can experience IoT products.

Our process

Dance, Move and Discover

Turkcell wanted a store design concept that could showcase a large range of products in an exciting and engaging way. With that in mind, we created an experience-based store, integrated with the street spirit, comprising of three main zones, where customers can easily interact with the products. The 'Dance' and 'Move' experience zones allow customers to try sports and music products. In the 'Discover' zone, customers can experience IoT products.

The challenge

Alıcı Gökçe Trade Marketing Director, Turkcell

Alıcı Gökçe Trade Marketing Director, Turkcell

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Alıcı Gökçe Trade Marketing Director, Turkcell

Alıcı Gökçe Trade Marketing Director, Turkcell

Alıcı Gökçe Trade Marketing Director, Turkcell

Alıcı Gökçe Trade Marketing Director, Turkcell

Alıcı Gökçe Trade Marketing Director, Turkcell

We are truly delighted with I-AM’s dedication, performance and commitment. They’ve achieved and exceeded our expectations within the heavily competitive telecom environment of Turkey.

We are truly delighted with I-AM’s dedication, performance and commitment. They’ve achieved and exceeded our expectations within the heavily competitive telecom environment of Turkey.

Alıcı Gökçe Trade Marketing Director, Turkcell

We are truly delighted with I-AM’s dedication, performance and commitment. They’ve achieved and exceeded our expectations within the heavily competitive telecom environment of Turkey.

Alıcı Gökçe Trade Marketing Director, Turkcell

Alıcı Gökçe Trade Marketing Director, Turkcell

We are truly delighted with I-AM’s dedication, performance and commitment. They’ve achieved and exceeded our expectations within the heavily competitive telecom environment of Turkey.

Our process

Alıcı Gökçe Trade Marketing Director, Turkcell

We are truly delighted with I-AM’s dedication, performance and commitment. They’ve achieved and exceeded our expectations within the heavily competitive telecom environment of Turkey.

The challenge

Comfortable Customer Service

Comfortable Customer Service

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Comfortable Customer Service

Comfortable Customer Service

Comfortable Customer Service

Comfortable Customer Service

Comfortable Customer Service

Description

Description

Comfortable Customer Service

Description

Comfortable Customer Service

Comfortable Customer Service

Description

Our process

Comfortable Customer Service

Description

The challenge

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Our process

Our process

Behind the scenes

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