Al Dawaa

Inspiring Life Long Wellness

Expertise
Brand Strategy & Identity
Branded Environment & Interior Design
Digital Integration
Packaging Design
Awareness Strategy

The challenge

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Our process

The challenge

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+87

New stores since launch
+320%

Increase in e-commerce sales
800K

App downloads

Our process

The challenge

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Our process

The challenge

To transform a pharmacy into a world class healthcare brand.

To transform a pharmacy into a world class healthcare brand.

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To transform a pharmacy into a world class healthcare brand.

To transform a pharmacy into a world class healthcare brand.

To transform a pharmacy into a world class healthcare brand.

To transform a pharmacy into a world class healthcare brand.

To transform a pharmacy into a world class healthcare brand.

With the role of pharmacies changing dramatically due to digital trends, Al Dawaa needed to completely reposition their business around customer lifestyles and needs rather just retails sales.

With the role of pharmacies changing dramatically due to digital trends, Al Dawaa needed to completely reposition their business around customer lifestyles and needs rather just retails sales.

To transform a pharmacy into a world class healthcare brand.

With the role of pharmacies changing dramatically due to digital trends, Al Dawaa needed to completely reposition their business around customer lifestyles and needs rather just retails sales.

To transform a pharmacy into a world class healthcare brand.

To transform a pharmacy into a world class healthcare brand.

With the role of pharmacies changing dramatically due to digital trends, Al Dawaa needed to completely reposition their business around customer lifestyles and needs rather just retails sales.

Our process

To transform a pharmacy into a world class healthcare brand.

With the role of pharmacies changing dramatically due to digital trends, Al Dawaa needed to completely reposition their business around customer lifestyles and needs rather just retails sales.

The challenge

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Our process

The challenge

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Our process

The challenge

To create a brand thats builds lifelong relationships with customers old and new across the middle east.

To create a brand thats builds lifelong relationships with customers old and new across the middle east.

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To create a brand thats builds lifelong relationships with customers old and new across the middle east.

To create a brand thats builds lifelong relationships with customers old and new across the middle east.

To create a brand thats builds lifelong relationships with customers old and new across the middle east.

To create a brand thats builds lifelong relationships with customers old and new across the middle east.

To create a brand thats builds lifelong relationships with customers old and new across the middle east.

To create a brand thats builds lifelong relationships with customers old and new across the middle east.

To create a brand thats builds lifelong relationships with customers old and new across the middle east.

To create a brand thats builds lifelong relationships with customers old and new across the middle east.

Our process

To create a brand thats builds lifelong relationships with customers old and new across the middle east.

The challenge

Inspired by DNA

Inspired by DNA

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Inspired by DNA

Inspired by DNA

Inspired by DNA

Inspired by DNA

The branding we created is inspired by the ‘Alpha Helix’, the ribbon that protects the human DNA strand. It represents humanity, security and protection. and embodies the Al-dawaa brand essence “Care for life”.

The branding we created is inspired by the ‘Alpha Helix’, the ribbon that protects the human DNA strand. It represents humanity, security and protection. and embodies the Al-dawaa brand essence “Care for life”.

Inspired by DNA

The branding we created is inspired by the ‘Alpha Helix’, the ribbon that protects the human DNA strand. It represents humanity, security and protection. and embodies the Al-dawaa brand essence “Care for life”.

Inspired by DNA

Inspired by DNA

The branding we created is inspired by the ‘Alpha Helix’, the ribbon that protects the human DNA strand. It represents humanity, security and protection. and embodies the Al-dawaa brand essence “Care for life”.

Our process

Inspired by DNA

The branding we created is inspired by the ‘Alpha Helix’, the ribbon that protects the human DNA strand. It represents humanity, security and protection. and embodies the Al-dawaa brand essence “Care for life”.

The challenge

A Wellness Service Proposition

A Wellness Service Proposition

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A Wellness Service Proposition

A Wellness Service Proposition

A Wellness Service Proposition

A Wellness Service Proposition

A Wellness Service Proposition

We created a refined service proposition. The brand is now a hub for wellness needs, bringing health close to home with in-pharmacy medical advice, quality nutrition at their cafés and a specialised product range.

We created a refined service proposition. The brand is now a hub for wellness needs, bringing health close to home with in-pharmacy medical advice, quality nutrition at their cafés and a specialised product range.

A Wellness Service Proposition

We created a refined service proposition. The brand is now a hub for wellness needs, bringing health close to home with in-pharmacy medical advice, quality nutrition at their cafés and a specialised product range.

A Wellness Service Proposition

A Wellness Service Proposition

We created a refined service proposition. The brand is now a hub for wellness needs, bringing health close to home with in-pharmacy medical advice, quality nutrition at their cafés and a specialised product range.

Our process

A Wellness Service Proposition

We created a refined service proposition. The brand is now a hub for wellness needs, bringing health close to home with in-pharmacy medical advice, quality nutrition at their cafés and a specialised product range.

The challenge

Mohammed Al Farraj CEO Al Dawaa Medical Services Co

Mohammed Al Farraj CEO Al Dawaa Medical Services Co

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Mohammed Al Farraj CEO Al Dawaa Medical Services Co

Mohammed Al Farraj CEO Al Dawaa Medical Services Co

Mohammed Al Farraj CEO Al Dawaa Medical Services Co

Mohammed Al Farraj CEO Al Dawaa Medical Services Co

Mohammed Al Farraj CEO Al Dawaa Medical Services Co

We have found am amazing partner in I-AM, to help us deliver our long term vision. The new store designs have led to a significant increase in the average sales per square meter.

We have found am amazing partner in I-AM, to help us deliver our long term vision. The new store designs have led to a significant increase in the average sales per square meter.

Mohammed Al Farraj CEO Al Dawaa Medical Services Co

We have found am amazing partner in I-AM, to help us deliver our long term vision. The new store designs have led to a significant increase in the average sales per square meter.

Mohammed Al Farraj CEO Al Dawaa Medical Services Co

Mohammed Al Farraj CEO Al Dawaa Medical Services Co

We have found am amazing partner in I-AM, to help us deliver our long term vision. The new store designs have led to a significant increase in the average sales per square meter.

Our process

Mohammed Al Farraj CEO Al Dawaa Medical Services Co

We have found am amazing partner in I-AM, to help us deliver our long term vision. The new store designs have led to a significant increase in the average sales per square meter.

The challenge

A Serene Space

A Serene Space

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A Serene Space

A Serene Space

A Serene Space

A Serene Space

With cafes and designated areas, for seminars and meetings with healthcare practitioners, the new stores are warm and inviting; a sharp contrast to the traditional pharmacy with stacked shelves overflowing with products.

With cafes and designated areas, for seminars and meetings with healthcare practitioners, the new stores are warm and inviting; a sharp contrast to the traditional pharmacy with stacked shelves overflowing with products.

A Serene Space

With cafes and designated areas, for seminars and meetings with healthcare practitioners, the new stores are warm and inviting; a sharp contrast to the traditional pharmacy with stacked shelves overflowing with products.

A Serene Space

A Serene Space

With cafes and designated areas, for seminars and meetings with healthcare practitioners, the new stores are warm and inviting; a sharp contrast to the traditional pharmacy with stacked shelves overflowing with products.

Our process

A Serene Space

With cafes and designated areas, for seminars and meetings with healthcare practitioners, the new stores are warm and inviting; a sharp contrast to the traditional pharmacy with stacked shelves overflowing with products.

The challenge

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Our process

The challenge

A Delightful Digital Shopping Experience

A Delightful Digital Shopping Experience

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A Delightful Digital Shopping Experience

A Delightful Digital Shopping Experience

A Delightful Digital Shopping Experience

A Delightful Digital Shopping Experience

A Delightful Digital Shopping Experience

We designed over 1000 screens for mobile app and 1500 responsive web screens, covering iOS and Android operating systems and different screen formats for the web. Enhancement of the digital shopping experience such as; a hassle-free product search, simplified product categorisation, clear visual hierarchy for product cards and features for customer recommendations based on their expressed needs and concerns were essential for success.

We designed over 1000 screens for mobile app and 1500 responsive web screens, covering iOS and Android operating systems and different screen formats for the web. Enhancement of the digital shopping experience such as; a hassle-free product search, simplified product categorisation, clear visual hierarchy for product cards and features for customer recommendations based on their expressed needs and concerns were essential for success.

A Delightful Digital Shopping Experience

We designed over 1000 screens for mobile app and 1500 responsive web screens, covering iOS and Android operating systems and different screen formats for the web. Enhancement of the digital shopping experience such as; a hassle-free product search, simplified product categorisation, clear visual hierarchy for product cards and features for customer recommendations based on their expressed needs and concerns were essential for success.

A Delightful Digital Shopping Experience

A Delightful Digital Shopping Experience

We designed over 1000 screens for mobile app and 1500 responsive web screens, covering iOS and Android operating systems and different screen formats for the web. Enhancement of the digital shopping experience such as; a hassle-free product search, simplified product categorisation, clear visual hierarchy for product cards and features for customer recommendations based on their expressed needs and concerns were essential for success.

Our process

A Delightful Digital Shopping Experience

We designed over 1000 screens for mobile app and 1500 responsive web screens, covering iOS and Android operating systems and different screen formats for the web. Enhancement of the digital shopping experience such as; a hassle-free product search, simplified product categorisation, clear visual hierarchy for product cards and features for customer recommendations based on their expressed needs and concerns were essential for success.

The challenge

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1000+

App screens designed for iOS & Android
1500+

Responsive web screens for iOS & Android
200+

User flows

Our process

The challenge

Merging Online with Offline

Merging Online with Offline

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Merging Online with Offline

Merging Online with Offline

Merging Online with Offline

Merging Online with Offline

Merging Online with Offline

We integrated digital and physical elements to increase customer engagement and channel usage. These included prescription delivery, health trackers, medication reminders, pregnancy trackers, charity donations, virtual make-up applications, and enhanced visibility and attractiveness of loyalty programs.

We integrated digital and physical elements to increase customer engagement and channel usage. These included prescription delivery, health trackers, medication reminders, pregnancy trackers, charity donations, virtual make-up applications, and enhanced visibility and attractiveness of loyalty programs.

Merging Online with Offline

We integrated digital and physical elements to increase customer engagement and channel usage. These included prescription delivery, health trackers, medication reminders, pregnancy trackers, charity donations, virtual make-up applications, and enhanced visibility and attractiveness of loyalty programs.

Merging Online with Offline

Merging Online with Offline

We integrated digital and physical elements to increase customer engagement and channel usage. These included prescription delivery, health trackers, medication reminders, pregnancy trackers, charity donations, virtual make-up applications, and enhanced visibility and attractiveness of loyalty programs.

Our process

Merging Online with Offline

We integrated digital and physical elements to increase customer engagement and channel usage. These included prescription delivery, health trackers, medication reminders, pregnancy trackers, charity donations, virtual make-up applications, and enhanced visibility and attractiveness of loyalty programs.

The challenge

Integrating Digital in Store

Integrating Digital in Store

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Integrating Digital in Store

Integrating Digital in Store

Integrating Digital in Store

Integrating Digital in Store

Integrating Digital in Store

We included digital channels within the store customer journey for different modes of shopping such as, click and collect, store check-out, and booking & appointment management for store services.

We included digital channels within the store customer journey for different modes of shopping such as, click and collect, store check-out, and booking & appointment management for store services.

Integrating Digital in Store

We included digital channels within the store customer journey for different modes of shopping such as, click and collect, store check-out, and booking & appointment management for store services.

Integrating Digital in Store

Integrating Digital in Store

We included digital channels within the store customer journey for different modes of shopping such as, click and collect, store check-out, and booking & appointment management for store services.

Our process

Integrating Digital in Store

We included digital channels within the store customer journey for different modes of shopping such as, click and collect, store check-out, and booking & appointment management for store services.

The challenge

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Our process

Our process

Behind the scenes

Research & Insights

We interviewed current and prospective Al Dawaa consumers to better understand their real-life demands and their preferred service channel. More than 50 hours of interviews were also conducted to determine which features or service ideas resonated with them. Our work revealed that the Al Dawaa customer experience needed to be elevated by seamless health services, trained staff and a one-stop-shop format.

Strategic Workshops

The Brand Key & Customer Journey Workshops were built on the foundation of our research findings. They enabled us to explore Al Dawaa's offerings beyond products and in to services. We increased the "reason-to-visit" by developing engaging products related to wellbeing, drawing on the insights of the 13 key personas who served as inspiration for the overall design. Our four new store formats: City Centre, Mall, Neighbourhood, and Pop-Up, are the result of fully unified research, insight and design.

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